Lil Rob (Roberto Flores), aka Ese Lil Rob, US rapper. He is one of the most popular Chicano rappers and has worked together with people such as VMF, Royal T, Mr. Shadow, and many others. Lil Rob debuted as an artist in 1997, selling as many as 200,000 units for each independent CD he recorded. The number Twelve Eighteen, which is tattooed on Lil Rob's arms, represent the numeric value of the letters L and R, respectively, which are Lil Rob's initials. The number was used by Lil Rob during his days as a graffiti tagger. In 1994 at the age of 18, Lil Rob's chin was shattered when he was shot in the jaw. Banging and shootings were part of Roberto's life. Realizing how dangerous it was, Rob retaliated and dropped out. He then quit his gang afffliation and started representing "Brown Pride". In 2002, Rob was signed to Upstairs Records after having been recording under numerous independent labels beforehand; he would stay with the label in later years. In 2005, he found commercial success with the release of Twelve Eighteen, Pt. 1, which had been in regular rotation on radio stations outside of the West Coast due to the singles "Summer Nights", and "Bring Out The Freak In You". Currently, Lil Rob's newest singles are "Slow It Down Featuring Frankie J", "Cortez Shoes", And "Let Me Come Back Featuring Fingazz" he is also working on his next album, Twelve Eighteen, Pt. 2 which is set to be released October 21st, 2008. Lil Rob also had a song on the mixtape Top Doggs. On June 29, 2007, Lil Rob made his very first appearance overseas in Okinawa, Japan.
- Lil Rob is a member of the La Gran Mafia street gang.